What is advertising?
The major aim of advertising is to create impact on consumers and get action, though political and ideological advertising is also
common.
Advertising is a mixed medium which exists in diversified forms like written-spoken forms, text-image mixing, music etc. Advertisers utilize visual and linguistic resources to attract audience. It is also a great platform for language contact.
Advertising messages are normally viewed via various traditional mass media (e.g. newspaper, magazines, television commercial, radio advertisement, outdoor advertising, direct mail etc.) or new media (e.g. websites, text messages etc.).
(Leung, 2010)
common.
Advertising is a mixed medium which exists in diversified forms like written-spoken forms, text-image mixing, music etc. Advertisers utilize visual and linguistic resources to attract audience. It is also a great platform for language contact.
Advertising messages are normally viewed via various traditional mass media (e.g. newspaper, magazines, television commercial, radio advertisement, outdoor advertising, direct mail etc.) or new media (e.g. websites, text messages etc.).
(Leung, 2010)